News Release
Manitowoc announces first Intermat Dealer Award
4/25/2018
- Middle Eastern distribution partner NFT has won the ‘Excellence in Operations and Marketing’ award.
- NFT has invested over $5 million in improving infrastructure and brand image.
Manitowoc Cranes has announced the first winner of its Dealer Awards ceremony at the Paris-based Intermat tradeshow. Abu Dhabi-based distribution partner NFT won the ‘Excellence in Operations and Marketing’ award.
NFT won the award after it invested over $5 million in improving infrastructure and brand image in the Middle Eastern market. The dealership established a new 300,000 square meter yard in Abu Dhabi, UAE and made significant investments in marketing and safety promotion.
NFT CEO Nabil Al Zahlawi was presented with the award by Aaron Ravenscroft, executive vice president of Manitowoc Cranes.
“Our investment wasn’t just a financial investment; it was an investment in people,” said Al Zahlawi. “Our partnership with Manitowoc is like a perfect marriage and I’m happy with our partnership both in the Middle East and all over the world.”
The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 117-year tradition of providing high-quality products and support services that are tailored to customers’ needs. Its 2019 net sales were approximately $1.83 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Through its wholly-owned subsidiaries, Manitowoc designs, manufactures, markets and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, boom trucks and industrial cranes under the Grove, Potain, Manitowoc, National Crane, Shuttlelift and Manitowoc Crane Care brand names.