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YBA Kanoo held Grove open day in
Saudi Arabia in collaboration with Manitowoc
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The company showcased almost the entire
range of Grove Rough Terrain cranes
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Manitowoc reinforces its position
in the Middle East
YBA
Kanoo, Manitowoc’s long-standing distribution partner in Saudi Arabia, recently
showcased almost the entire range of Grove Rough Terrain cranes during a
spectacular open-day event in Dammam, the capital of the Eastern Province of Saudi
Arabia. The open day, saw Manitowoc reinforce its commitment to the Middle East
region and highlight its strategic focus for innovative new products.
Over 70
customers attended the event as well as senior representatives from Manitowoc. The
open day was the first time Kanoo presented almost the entire Grove Rough
Terrain crane range at an event in the Middle East. Models on show included:
the RT530E-2, RT 540E, RT550E, RT650E, RT765E-2, RT770E and a RT890E.
“Manitowoc
is in a privileged position in the Middle East with a well-established support
network and products that are well-suited to the demanding industries in the
region,” said Waleed Raouf, Manitowoc’s regional sales manager for the Middle
East. “The Middle East has held huge potential for cranes over the past decade
and we are seeing this trend continue. We believe that it’s now more important than
ever to reinforce our position throughout the region. As we continue to
introduce new products and develop even better services and machines, we are
excited to see what opportunities lie ahead.”
At the
event, the crane operators were invited to participate in hands-on field
testing to assess the performance and durability of the new cranes. This was
followed by a presentation highlighting Manitowoc’s focus on innovation and
velocity and a presentation on the entire Grove range with particular focus on
the RT550E, RT770E and one of its newest models, the GRT8100. The grand finale
of the event comprised of a laser show in tandem with crane demonstrations.
Ajit
Nair, general manager for crane business in the Arabian Gulf at Kanoo, said the
open day was a great opportunity to remind customers of his company’s presence
throughout the Middle East. “The Grove open day provided an excellent chance
for us to present Manitowoc’s new innovations,” he says. “The event was even
more exciting due to the fact that it gave customers a taste of what Manitowoc
plans to unveil in the coming months. Additionally, because Saudi Arabia has
one of the largest oil and gas reserves in the world, we wanted to demonstrate
our ongoing support to our customers within these industries, as well as
emphasize our dedication in helping them find cranes that are best suited to
their requirements.”
The event
was a huge success in terms of customer feedback. The attendees particularly enjoyed
learning about the new features that are available on Grove cranes as well as
the unique style of demonstrations and presentations that took place throughout
the event.
Established
in 1890, YBA Kanoo is one of the largest independent family owned companies in
the Middle East, with a wide network of offices and operations spread across the
region. The machinery division of YBA Kanoo has been selling and supporting the
Grove mobile crane range in Saudi Arabia, United Arab Emirates and Bahrain, for
almost 50 years. Kanoo Machinery is a leading equipment solution provider in
the Middle East and represents many leading international brands catering to
diverse industry segments including lifting, material handling, construction
and power generation.