News Release

To develop its presence in Iceland, Manitowoc Cranes recently appointed Kraftvelar Ltd as its official Grove and Potain dealer in the country. The company will provide a number of services for Manitowoc customers including sales of new and used Grove and Potain cranes. 

“Following the global financial crisis, the construction market in Iceland witnessed a slowdown,” says Viktor Karl Aevarsson sales and marketing director at Kraftvelar Ltd in Iceland. “But we are seeing a definite turnaround with the industry a lot more buoyant today than in previous years. There has been a sharp rise in urban construction projects in Iceland which is increasing the demand for lifting equipment. We expect that the Potain cranes will be popular for a range of applications including housing and office development while the Grove cranes will support the country’s growing construction industry.”

Steve Barnett, commercial director for the UK, Ireland and Scandinavia at Manitowoc foresees an increase in demand for the Potain and Grove cranes. “We expect the Potain and Grove products to do very well in Iceland,” he says. “The self-erecting market has remained steady and we expect it to continue to grow and expand. Due to the fact that Grove and Potain are such well-known and reputable brands, we are confident that these products will become valuable and versatile tools across the country’s construction industry.” 

Kraftvelar Ltd was founded in 1992 and specializes in crane rental and selling new and used cranes as well as products for the agricultural, truck and material handling industries.

About The Manitowoc Company, Inc.

The Manitowoc Company, Inc. (“Manitowoc”) was founded in 1902 and has over a 117-year tradition of providing high-quality products and support services that are tailored to customers’ needs. Its 2019 net sales were approximately $1.83 billion. Manitowoc is one of the world's leading providers of engineered lifting solutions. Through its wholly-owned subsidiaries, Manitowoc designs, manufactures, markets and supports comprehensive product lines of mobile telescopic cranes, tower cranes, lattice-boom crawler cranes, boom trucks and industrial cranes under the Grove, Potain, Manitowoc, National Crane, Shuttlelift and Manitowoc Crane Care brand names.